George Mason University is All Together Different
The time is primed for George Mason to proclaim once again who and what we are to a public that grows increasingly impatient for something different from its universities. We are that “something different.” We are All Together Different. And we are seizing this moment to reintroduce ourselves with a new brand look that better encompasses all that we are as Virginia’s All Together Different university, with a bold distinctiveness that matches our character and announces our intentions.
This is a new look for a new leading university, in a new era of expectation for American higher education.
This is a new flag for a new ship.
This is George Mason University.
If you are looking for the latest accessible PDF of the Brand Guide, please email creative@gmu.edu for a copy.
The programs and services offered by George Mason University are open to all who seek them. George Mason does not discriminate on the basis of race, color, religion, ethnic national origin (including shared ancestry and/or ethnic characteristics), sex, disability, military status (including veteran status), sexual orientation, gender identity, gender expression, age, marital status, pregnancy status, genetic information, or any other characteristic protected by law. After an initial review of its policies and practices, the university affirms its commitment to meet all federal mandates as articulated in federal law, as well as recent executive orders and federal agency directives.
Meet the Office of University Branding
Bringing the core drivers of brand identity and perception—strategic communications, brand marketing, social media and web strategy, trademarks and licensing, university events, and visitor services—together in a unified and collaborative structure is unique in higher education and is at the vanguard of the American business sector.
Go behind the scenes with George Mason University leadership to learn about our growth and journey to modernize George Mason brand identity and respond to increasing competition.
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Be in the Know
The George newsletter
The George is Mason's official news source. Published three times a week it is the place to get all the great news coming out of George Mason University.
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Mason Spirit magazine
Mason Spirit is published three times a year by the Office of University Branding and the Office of Advancement and Alumni Relations and includes feature stories, class notes, faculty and alumni publications and more.