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The time is primed for George Mason to proclaim once again who and what we are to a public that grows increasingly impatient for something different from its universities. We are that “something different.” We are All Together Different. And we are seizing this moment to reintroduce ourselves with a new brand look that better encompasses all that we are as Virginia’s All Together Different university, with a bold distinctiveness that matches our character and announces our intentions. 

This is a new look for a new leading university, in a new era of expectation for American higher education.

This is a new flag for a new ship.

This is George Mason University.

Meet the Office of University Branding

Bringing the core drivers of brand identity and perception—strategic communications, brand marketing, social media and web strategy, trademarks and licensing, university events, and visitor services—together in a unified and collaborative structure is unique in higher education and is at the vanguard of the American business sector. 

Go behind the scenes with George Mason University leadership to learn about our growth and journey to modernize George Mason brand identity and respond to increasing competition.