People are growing increasingly impatient for something different from their universities.
George Mason University is proclaiming, once again, that we are that “something different.”
The George Mason University brand is not merely a tagline, logo, or color scheme. It encompasses all these elements, but its true essence lies in the collective perception of the public. Our brand is a reflection of our soul, encapsulating the unique qualities that define us as George Mason.
Core Beliefs
Our core beliefs lie at the heart of our organization, and they are what we hold in common to drive our collective decisions as an institution. They inform our core values, shape our vision, and catalyze our mission.
- We believe in inclusivity over exclusivity.
- We believe in advancing our mission by being willing to take risks, not avoiding them.
- We believe our best work is only possible when we apply our diversity of origin, identity, circumstance, and thought.
- We believe talent is equally distributed among people, but opportunity is not. At Mason, education is opportunity’s great equalizer.
- We believe we grow wiser and stronger from examining our full truths, no matter how complicated, messy, or discomforting they might be.
- We believe we are strong enough to work, live, and study together, even when we disagree.
- We believe no problem is unsolvable.
George Mason University's Motto
Freedom and Learning.
Core Values
The pressures we face today may be different from the past, but our core values remain the same and continue to guide our actions.
- Our students come first—Our top priority is to provide students with a transformational learning experience that helps them grow as individuals, scholars, and professionals.
- Innovation is our tradition—We strive to find new and better ways to deliver on our mission while honoring time-tested academic values.
- We are careful stewards—We manage the economic and natural resources entrusted to us responsibly and sustainably.
- We thrive together—We nurture a positive and collaborative community that contributes to the well-being and success of every member.
- Diversity is our strength—We include and embrace a multitude of people and ideas in everything we do and respect differences.
- We honor freedom of thought and expression—We protect the freedom of all members of our community to seek truth and express their views.
- We act with integrity—We hold ourselves to the highest ethical standards as educators, scholars, students, and professionals.
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What is George Mason University?
George Mason University is described as All Together Different because of our distinctive mix of world-class academics, student diversity, and youthful audacity. Since 1972, Mason has become Virginia’s largest, most diverse, and highest-ranked institution for innovation by rejecting the traditional university model of exclusivity. We welcome all students who are academically prepared for the rigors of our top-tier research university.
Applying the Brand
We know Mason is different. In fact, we celebrate different. We are the university who place our foundation of excellence on the pillars of inclusivity, diversity, grit, and audacity. We are optimistic, inclusive, driven, and proud.
The George Mason University brand developed with these characteristics at its core. We were once known as a university on the rise, and the evolution of our brand follows us to new heights: a top-50 university that exemplifies leadership in higher education
We must consistently work to ensure that when people encounter us, they recognize George Mason University as All Together Different.
Looking the Part
A consistently used and well-crafted identity gives visual life to our brand and drives all marketing and advertising communications. It is the public face of the George Mason University—conveying our core values and attributes, distinctive personality, mission and purpose, and promise of quality.