Apply to be a George Mason University licensee today and be a part of the always-growing George Mason community!
Being a George Mason licensee is a great way to reach George Mason University's students, faculty, staff, alumni, and fans across the globe. As Virginia’s largest public research university, businesses have the opportunity to connect with more than 49,000 students, faculty, and staff at George Mason’s campuses and more than 217,000 alumni through George Mason branded products at events, conferences, ceremonies, festivals, workshops, retail stores, and more.
Types of Licenses
Interested companies can obtain an internal license or retail license through our licensing agent, CLC. For more information on collegiate licensing, types of licenses, timelines and costs, and NCAA/Bowls/Conferences, visit CLC’s website.
Internal License
Allows a company to produce product bearing the trademarks of collegiate institutions for university departments and related entities for internal consumption only. Cannot provide product at retail or direct to consumer. Additional requirements include:
- $250 non-refundable application fee
- Exempt from royalties on products for internal use (i.e., giveaways)
- Must report royalties on products resold for profit (i.e., fundraising)
- Must affiliate with the Fair Labor Association (FLA)
- Must submit all orders/designs directly to George Mason for approval via Brand Manager 360, including the following information (or your submission could be disapproved): customer name, e-mail, phone, quantity, organization, and use (i.e. giveaways, fundraising, etc).
The internal license application typically requires 4-8 weeks processing time.
Retail License
Allows a company to produce product bearing the trademarks of unlimited collegiate institutions for sale in designated retail channels, direct to consumer, and university departments and related entities.
Standard and Local application processes vary based on the number of institutions being sought. Generally, the fewer the number of institutions requested, the quicker the application process.
Licensing Process
To become a George Mason licensee, businesses should apply via CLC, the licensing agent for the university. CLC is responsible for administering the licensing program, including processing applications, collecting royalties, and enforcing proper usage.
CLC highly recommends that applicants only apply for institutions that they are prepared to maximize in the near term. CLC strongly recommends that applicants not pursue detailed sales discussions or trade show planning until they fully complete the licensing process. In the spirit of fairness, we cannot accommodate “rush” requests as all requests are treated equally and on a first-come, first-served basis.
Details of the licensing application process and the financial and resource commitments necessary to successfully maintain a collegiate license are covered in the process. Additional questions can be directed via email to information@clc.com.